The Irish have reputation the world over for friendliness and warmth, and
good hospitality is the most famous of Irish traits. The pub is an institution
in Ireland, a microcosm of the relaxed Irish lifestyle showing the charming
characteristics of the Irish people in an atmosphere of universal appeal
that goes beyond geographical borders.
The combination of an eye for a good investment and the joy of introduction
the warmth and charm of Irish hospitality to new cultures has led Delaney's
to seek new ventures throughout Asia and beyond. The following paragraphs
will give you a deeper understanding of the business opportunities available
with Delaney's as well as showing you the quality and depth of expertise
that we provide.
The secret of an Irish pub is no longer elusive. Delaney's has successfully
captured what makes Irish pubs so popular. Opening an Irish pub is all about
recreating the atmosphere which sets Irish pubs apart from all others, making
them one of the fastest growing and most attractive investment opportunities
in the world today. To achieve the ambience takes a special blend of location
anddecor, staff and management, food and drink, music and conversation.
These factors combines with marketing support from the Delaney's Marketing
Team together with Guinness and other major food and beverage companies
ensures success for each Delaney's outlet.
No Irish pub would be complete without an endless supply of "the black
stuff" and Draught Guinness is served to perfection in every Delaney's pub.
Guinness Worldwide Brewing and Delaney's International have nurtured a very
successful relationship, and the full might of Guinness' marketing, technical
and logistical support is behind the development of every Delaney's Pub.
The launch of our own beer, in October 1995 was not only a great marketing
tool but this Irish Amber Beer has also proved to be one of the best selling
products in the Delaney's pubs in Hong Kong. Delaney's Ale has gone on to
win a gold medal in coveted 1996 World Beer Cup held in Colorado, USA, beating
"Boddingtons" and other International Brands into minor places.
Food in Delaney's is traditional Irish with a modern slant, with consideration
given to the local palate. Our Guinness is the best in Asia and Guinness
and Delaney's work hand in hand to bring the perfect pint of Guinness to
Delaney's customers time and time again.
Over a period of four years a detailed staff-training manual has been developed
and is continually improved and updated. Ongoing training is provided for
everyone in the organization from the servers to the General Manager. Local
staff are carefully selected for their food and beverage experience as well
as their ability to interact with customers, as both are of utmost importance
in Delaney's pubs.
Delaney's strives for maximum exposure in the media. The Delaney's marketing
and PR department has extensive contacts in all major daily, weekly and
monthly publications as well as in international and in-flight publications.
We have already received extensive coverage on worldwide television, having
featured on the BBC, CNBC and CNN as well as local stations in numerous
countries. Internationally, Delaney's has received extensive coverage and
profiles in such reputable publications as the Wall Street Journal and The
International Herald Tribune.
A Pre-Opening Management System has been developed by Delaney's to control
all pre-opening expenses, ensuring the budget is strictly adhered to at
all times. Delaneys's has a dedicated accountant on hand to provide all
pre-opening accounts necessary for the complete pre-opening project while
our experienced Project Management Team closely controls this system throughout
every stage. The Project Management Team is on site throughout the fit out
to ensure Delaney's high standards are observed at every stage.
The previous paragraphs summarise a complete and detailed package that
is part of opening and running a Delaney's Irish pub. This whole package
comprises operations and training manuals, accounting procedures and systems
set up, local and overseas training seminars, marketing support, and most
importantly, a team of professionals providing dedicated backup in every
effort to keep Delaney's Irish pubs the best investment opportunity available
on the market today.
The Delaney's Development Team are on hand to discuss every aspect of the
Delaney's Franchise opporunity. We are forging ahead in this exciting business
and hope you decide to become part of this extraordinary business opportunity.
Delaney's the Irish Pub is a great franchise - be part of it.
For more details on how to have your own Delaney's Irish Pub, contact us
through our contact page. [Click Here]
